Digital Marketing vs Traditional Marketing
In the earlier days before the world wide web, businesses only had the traditional marketing roads to advertise their products and services rather than digital marketing. Now, with the rapid advancement in technology and the internet, there are numerous ways to market your brand or service than ever before. With newspapers and magazines turning away from print copies and going entirely to digital, along with social media and websites, it seems like online advertising is drowning out the older ways once used by companies.
No doubt, there is a constant battle over the internet on which type of marketing is more beneficial. In fact, nowadays every individual has spent a considerable amount of time weighing all the variables. Thus, what is the difference between digital and traditional marketing?
Traditional marketing is also known as outbound marketing is the conventional methods used by industry since the beginning of marketing. It concerns with things such as newsletters, billboards, business cards, print ads in newspapers or magazines, and radio as well as television commercials and can also include customer referrals and networking events. Conventional advertising can only be aimed towards reaching local markets, meaning, your search efforts will just go as far as the radio station and the newspaper carrier delivers. Thus, is traditional marketing still advantageous?
Benefits of Traditional Marketing:
- More personal approach
- Easy to reach a locally targeted audience
- Proven methods with a high success rate
- Provides a hard copy of the material for someone to keep
- Easy to understand because people are accustomed to seeing it
Disadvantages of Traditional Marketing:
- Harder to track
- Delivered in a passive manner
- Harder to generate meaningful impressions data
- It can be difficult or costly to change or stop a campaign
Digital media advertising comprises the entire online community and is Several examples include platforms such as websites, You-Tube videos, webinars, and social media channels such as Facebook, Twitter and Instagram as well as business networking sites such as LinkedIn also. As time, media and technology have progressed day by day, billboards are turning to digital. Though, with all the digital program options, is digital marketing more beneficial than traditional marketing?
Benefits of Digital Marketing:
- Real-time tracking
- Creates higher levels of brand loyalty with quality content
- Costs less than traditional advertising
- 80% of the online population shop online
- Able to reach multiple demographics at the same time
- More accessible to decide what works and what doesn’t quickly
- Easy to change or cancel a campaign if it is not performing well
- Provide small businesses with the ability to compete with the larger ones
Disadvantages of Digital Marketing:
- Is time-consuming
- Campaigns are very easy to copy
- Not everyone is comfortable in using the internet
- You will have to market more often to obtain impressions
- Research studies and marketer experience show that the recall rate on direct mail was 70% higher than a digital ad.
Is there a realistic balance between the traditional and digital marketing?
Today world has transitioned into a very online environment. Since not only magazines are going digital, there are many of our daily tasks we perform such as internet banking, e- payments, e- learning and much of our reading is done on e-readers. Due to the rapid increase of the digital age, it is common sense to invest in a digital campaign rather than traditional. Even though the traditional advertising still has a place, it is reducing in our digital world. For today’s businesses, it is crucial to make a website and use the web as a means to interact with their consumer base. Successful traditional marketing strategy, especially if you are reaching a mostly local audience, but it is essential to take advantage of digital marketing skills to keep up in today’s world.