Understanding Digital Media

The World of Digital Media in India

A racing game on a video game or weather app on a smartphone console and an ultrasound imaging device used in a hospital are all digital media devices. They are flourishing because they are engaging, easy to use (even fun in the case of games) and deliver outcomes. Digital Media is a mixture of technology and content and building digital media products requires teams of professionals with different skills, including artistic skills, technical skills, analytical and production coordination skills. All of these skills must be balanced on a team, with all team members focused on building the best user experience.

Today, the contemporary world is populated by digital media products, and these products enable and deliver experiences in many industries, including industries that aren’t typically associated with digital media—such as health, government and education.

Digital media products can be found in:
  • eCommerce
  • Games – console, online and mobile
  • Websites and mobile applications
  • Animation
  • Social media
  • Video
  • Augmented reality
  • Virtual reality
  • Data visualisation
  • Location-based services
  • Interactive Storytelling

Digital media can include these industries:

  • Entertainment
  • Technology
  • eCommerce
  • Non-Profit
  • Health
  • Education
  • Marketing and advertising
  • Government
  • Sports
  • Environment
  • Television
  • Publishing


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