Impact of Digital Media


Digital media impact on individuals and society

In the contemporary world, the greater use of digital media is changing people’s everyday lives and the way they connect and help in the broader societal circumstances, at work and in civil society.

Digital media has allowed people so that they no longer are passive observers or recipients in the transformations wrought by the digital revolution although are actively shaping digital media and its implication for society.

The benefits to both society and individuals of progressed digital media usage include the following:

  Assists social interaction and permits individuals, connecting the like-minded over vast distances, as well as connecting those normally separated by social, economic, political, cultural, religious and ideological boundaries

– Offers the means to improve civic participation and facilitates the creation of communities with a common interest or cause

– Enhances flexibility for workers and employers, increasing productivity and enabling greater work-life integration

– Promotes education and life-long learning to build and source skills


  1. Digital media promotes social interaction and empowers people. Digital media connects individuals in ways never before possible, assisting users to maintain friendships over time and distance. It allows those who are socially isolated or anyhow set apart from their direct physical association to connect with like-minded or like-situated people. Digital media also facilitates interaction across social, economic, political, cultural, religious and ideological boundaries, empowering for enhanced understanding. Many people access social media platforms to show empathy and receive assistance from friends and family, including in times of emotional distress. This develops people’s relationships and their ability to stay in touch, and the ability of friends and family to identify and help loved ones in need.
  2. Digital media gives people a voice, enhances civic participation and expedites the creation of communities While traditional media has long been a focus on informing the public and focusing public attention on particular subjects, digital media is helping to increase the response to humanitarian crises and to assist those afflicted by these crises.
  3. Digital media is shaping how work gets done, raising productivity and enhancing flexibility for workers and employers Digitization of content and data, and new digital communication technologies, have opened up enough opportunities for where, when, how and by whom work gets done. This is changing the nature of the working relationship. Many jobs now can be done anywhere, at any time, facilitated by the availability of digital data, high-speed internet, and better messaging, audio and video technology.
  4. Digital media can promote education and life-long learning to develop the skills of the future: The labour market generally demands higher-order skills, such as non-routine analytical and interpersonal skills. Refinement in information and communications technology and competencies such as imaginative problem-solving and collaboration are amongst the most important. Also, character features such as adaptability, and social and cultural awareness need to be developed. Developing digital skills from an early age gives opportunities to successfully navigate life, improve employability and participate in society – which can aid make the world a better, more equal place. Enhanced use of digital media is helping this process.


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