Inbound Marketing vs. Outbound Marketing


In inbound marketing, you try to attract the potential customers – who have specific needs and who are looking for a solution with the help of valuable content available on the internet, social media, website and so on. What you create is made to grab the customer attention and hypnotizing them to stand out from the competitors.

List of the most popular inbound lead generation tactics:

  • Website and landing pages

It’s the first platform where people interested in what you do come to learn more about your company or business. Nowadays a website reflects the online face for your business – same as a business card. Moreover, don’t forget that a business website can bring leads if it’s optimized for lead conversions and if it looks appealing and also user-friendly.

  • Content marketing

Through content marketing, you can make a possible unlimited content in the form of a blog, case study, e-book, videos, webinar, infographics, podcasts, Slide-share, templates, kits, checklists, cheat sheets, visual content etc. The main rules are to determine topics your potential leads are interested and to use platform or channels and appropriate formats they’d prefer.

  • SEO & keywords

Building a website and content marketing are useless if potential consumers cannot find them. SEO assists to get higher ranking in the search engines and hence give more possibilities to be found in the first pages of Google’s search results, you’ll get more visibility.

  • Newsletter

You can collect different people’s emails by putting an opt-in form on your business website and then send regular newsletters to all subscribers.

Through outbound marketing, you get in touch with those individuals who possibly match your customer profile, yet those are not currently looking for your solution. You have to directly get in touch with them to convince them that your product or service is worth giving a try. Here, the initiative lies on you, so you can decide when, how and whom to approach appropriately.

Here the most popular outbound lead generation tactics:

  • Ads

Advertising is primarily showing visual or written messages to a broad audience through specific public channels or social media platforms. Nowadays it’s possible to make ads targeted and personalized through contextual advertising.

Here are some tips on how to advertise properly: If people are ad blind, annoying online advertising won’t make them see

  • PPC (pay-per-click)

At an additional charge, the search engines (like Google, Yahoo, Bing etc.) will depict your messages or website to those users who are searching for related keywords on the internet. For this, you’ll need to pay for each click on that your message receives.

  • Cold emailing

Cold emailing is sending witty (clever and funny) and personalised emails to target customers that you earlier had no contact with.

  • Events

You can generate targeted leads by making contacts at different events such as conferences, seminars, trade shows, networking and so on.


Inbound marketing takes a lot of work and depends on various factors such as the attention from influencers, the moods of consumers, dumb luck, as well as changes in tools and technology.

On the other hand, Outbound marketing is expensive and intrusive with little regard for consumer needs and a high failure-to-success rate that’s tough to turn around if it’s not working.

Here How not to waste time at conferences

Inbound marketing and outbound marketing distinguish themselves in the way they approach customers, and this results in the diversification of the behavior of both inbound and outbound leads and in the way, they have to be dealt with.

In the end, Inbound Marketing is less expensive and more effective as compared to Outbound Marketing.

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Reena Lakha


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