SEO Risks: Which Should You Take & Avoid?


Well, if you want to raise the search engine rankings then know before that there are going to be risks involved. If you’re going to optimize your website by re-platforming it with a new URL and a brand-new design, then you are putting your current search engine ranking at risk. Your ranking can fall down. However, this drop in SEO value can give you more significant opportunities regarding SEO gains. Below we have mentioned the main 3 SEO risks that you need to take and 3 SEO risks that you should avoid for more significant search engine marketing benefits.

SEO Risks that you must take:

  • Change the structure of URL

Optimise your URL by making them keyword friendly and also simpler. This will help you by giving you high search engine rankings. Moreover, Shorter keyword-based URLs help the audience to understand what the page is all about. Begin by optimising the URL of say ten pages; then go ahead and measure its outcomes. If you see that there are positive results, you can continue changing the URL of the other pages too.

  • Improve the user experience

One of another Google ranking factor to make the most of your search engine marketing is excellent user experience. You require to work on user experience and measure the metrics; these concerns, bounce rate, site duration, time on page, etc.

  • Acquire high-quality backlinks

Most of the websites fear backlinks mainly because of the Google penalty that it comes with. But, this is a risk worth taking. Backlinks are valued to have a high correlation to high Google rankings. Hence, you should always work hard to get as many superior quality back-links as possible.

SEO Risks that you should avoid:

  • Making larger site-wide changes first

You must ensure to avoid this move if you have limited resources. You should continually go for making small incremental changes initially. Later on, opt for measuring the outcomes, and if they are working in your favour, you can go ahead to incorporate more massive additional changes.

  • Not allowing neutral back links

It is obvious that we all aim for high-quality backlinks. But, neglecting neutral links is a great mistake. These links might not be effective but neither do they harm your SEO and website ranking. They do not make your website unprotected to Google penalties.

You can figure out if a backlink is of low quality and spammy only when you notice Google taking any manual action against your website. If you find that Google has not taken any such step, then that indicates that all backlinks on your site are safe even if they do not help you secure high Google ranking. Therefore, before you disavow, certain backlinks make sure you do not disavow neutral backlinks. If you do this, you are potentially risking by blocking sites that might improve your Google ranking.

  • Deleting content and entire pages

Removing or condensing a web page is an easy task, and you might not think twice before doing so. It is noticed that when companies discontinue a specific product or service, they opt for removing that product page completely. Though, once you delete a page, you even delete the keywords because of which the page once ranked on Google.

You even lose the page URL which contained particular keywords supporting your site with Google ranking. Hence, it’s not the wise idea to lose those rankings. You should opt for preserving the web page even after you have discontinued the product or service. You can just leave a redirecting message on that page so that visitors are redirected to another page highlighting a similar product or service.

Google has become more advanced, so you must to keep up with the latest SEO knowledge. Make sure you stick by our tips on SEO risks to take and SEO risks to avoid to win among your competitors.

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Reena Lakha


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