Different Types of SEO techniques Exist in the Digital World

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SEO is abbreviation for Search Engine Optimization. It is used to optimize websites and make it user-friendly. SEO is a technique that is used to improve the ranking of website in search engine results pages (SERPs).

It includes two types:


How this SEO whole cycle works

Types of on-page and off page SEO techniques

On Page SEO techniques is a practice to advance individual website pages to higher rank and get more pertinent traffic in web search engine. As such, an exertion which you will apply on the websites to optimize all the content corresponding to long-tail catchphrases (keywords). It includes following activities

  • Page Titles
  • Meta Descriptions
  • Meta Tags
  • URL Structure
  • Content Optimization
  • H1, H2, H3,… H6 Tags
  • Keyword Density
  • Image Optimization

Off Page SEO techniques is a method of link building. It is applied to enhance website position in SERPs. Off page is all regarding link building through various activities

  • Social Networking Sites
  • Guest Blogging
  • Blog Submission
  • Article Submission
  • PPT Submission
  • Forum Marketing
  • Directory Submission
  • Social Bookmarking
  • Link Building
  • Image and Video Submission
  • Press Release
  • Business Listings

Types of SEO techniques

Types of Seo Techniques

  1. White Hat SEO
  2. Black Hat SEO
  3. Grey Hat SEO

SEO techniques are usually classified into 3 broad categories:

  • White Hat SEO

It refers to any method that improves search performance on a search engine results pages (SERPs) while adhering to that search engine’s policies. Concerning Google, White Hat techniques follow their self-published rules or guidelines.

For instance, White Hat tactics include using keywords, link building, back-linking, and writing content that focuses on relevancy, organic search ranking and audience engagement.

  • Black Hat SEO

These tactics are disapproved mode of practices that increase page rankings in a SERPs by going opposite that search engine’s terms of service. Black Hat techniques range from keyword stuffing, using irrelevant keywords in page content, and invisible text to doorway pages, page swapping, redirects and content automation.

White Hat is preferable as that to Black Hat because in that said practices are ethical and sustainable. Black Hat methods are useful, but are risky and can cause your site to be reported.

  • Grey Hat SEO

This is a SEO practice that remains “ill-defined” or “ill-advised” by search engine published guidelines and which can be disagreeable. In reality, it’s Black masquerading as White. For example, click bait. Clickbait refers to a practice where someone posts something like an eye-catching link or piece of attractive content that encourages a reader to click and read more.

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Reena Lakha


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