Understanding the 5D’s of Digital Marketing and technology!

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The development of technology has brought different changes in our life. In a contemporary world, people are more depending on technology to do daily works. We can say it is a new brand world that brings technology as something essential and important. People are more comfortable in using the gadget such as a smartphone, laptop and much more. Using Smartphone, they can use the internet freely. Even a student tends to learn from the internet. There is a lot of e-books, articles and a reliable source of education that they can get through merely using the internet.

What is Digital Marketing?

Digital marketing is basically any type of marketing for services or products that use electronic devices. Digital marketing came on to the scene when the electronic devices entered into our lives. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these alternative terms have varied through time.

The 5Ds of digital marketing

To understand the significance of the digital marketing in the future of marketing in any business, it’s essential to think about what audience interactions we need to understand and manage.

Digital marketing today is regarding many more types of audience interaction than website or email. It comprises managing and controlling these ‘5Ds of Digital’. The 5Ds defines the opportunities for consumers to interact with brands as well as for businesses to reach and learn from their targeted audiences in various ways:

1.Digital devices – customers experience brands as they interact with business or company websites and mobile apps typically by a combination of connected devices including smartphones, desktop computers, tablets, TVs and gaming devices.

2.Digital platforms – most interactions on these devices are by a browser or apps from the major social media platforms, that’s Facebook, Instagram, Google, YouTube, Twitter and LinkedIn.

3.Digital media – different paid, owned and earned online communications channels for reaching and engaging with audiences including advertising, email and messaging through content, search engines and social networks.

4.Digital data – the insight businesses collect regarding their audience profiles and their interactions with businesses, which now requires to be protected by law in most countries.

5.Digital technology – the marketing technology or companies use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.

Thus, digital marketing is all about making marketing strategy and utilising digital technology to achieve marketing objectives. But, for now, it remains a useful term because digital marketing requires a specific skill set to use the digital technology effectively.

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Reena Lakha


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